Better Broker Strategy. Stronger Market Results.
What We Do
Hammersons Consulting Company focuses on the strategy, design, and execution of broker‑centric initiatives for existing lenders, service providers, and insurance companies.
Typical areas of engagement include:
Broker channel strategy for new offerings
Defining how a new product or program will be positioned, which brokers and networks to prioritize, and how to sequence engagement.
Compensation and incentive design for launches
Structuring compensation, incentives, and campaigns that drive adoption while remaining aligned with margin and risk parameters.
Product, rate, and program structure for Broker adoption
Ensuring new offerings are clear, competitive, and easy for brokers to understand, explain, and place.
Renewal and retention alignment
Aligning new initiatives with renewal and retention strategies so that both the institution and its broker partners benefit over the full life of the relationship.
Who We Work With
Hammersons works with organizations that are looking to launch in Canada or already participate in the Canadian broker channel and are seeking to expand or refine their offering:
Mortgage lenders looking to enhance or refresh their broker product suite
Prime, Alternative and Private lenders introducing new programs (e.g., alt‑A, near‑prime, specialized niche offerings)
Insurance companies developing or repositioning broker‑distributed products and programs, and education
Mortgage service providers and technology platforms seeking to introduce broker‑facing initiatives or partnerships
If you are planning to bring a new product, program, or initiative to the broker market – and wish to do so in a way that strengthens long‑term broker relationships – Hammersons is designed to support you.
How We Engage
Assignments typically follow a structured consulting approach:
Diagnose
Assess the current broker footprint, portfolio mix, funding and risk parameters, and relationship objectives.
Design
Develop broker‑centric strategies for product or program design, compensation, positioning, and launch.
Implement
Support internal teams with rollout planning, enablement materials, and broker engagement activities.
Optimize
Review performance data and broker feedback, then refine offers, messaging, and processes over time.
The level of involvement is tailored to each client, ranging from discrete strategy and design work to ongoing advisory support.
Outcomes We Aim to Deliver
Engagements with Hammersons are oriented around clear, broker‑centric outcomes, such as:
Strong initial adoption of new products and programs among targeted broker segments
Improved submission quality and higher submission‑to‑funding ratios
Increased share of wallet with key broker partners
Better alignment between compensation, product design, risk management, and profitability
Deeper, more strategic, and more durable relationships with brokers